Chick-fil-A is reportedly launching a streaming platform with original programming, aiming to create family-friendly game shows and unscripted content to expand its brand reach.
Having collaborated with major production companies, Chick-fil-A's new streaming service seeks to offer unscripted television programs, a genre less impacted by industry downturns.
The restaurant chain is not the first to enter entertainment, following Lyft's launch of "Lucky Lyft" and Airbnb's documentary, showing a growing trend among brands.
With Brian Gibson leading programming efforts, Chick-fil-A is positioning itself to enter potential content partnerships during a challenging time for traditional media and production studios.
#chick-fil-a #streaming-service #entertainment-industry #unscripted-television #family-friendly-programming
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