Brilliant's re-emergence after a troubled period includes a shift in focus towards sales to professional builders and developers, enhancing its strategic business model.
CEO Lisa Petrucci emphasized the company's commitment to customer experience, stating that existing products will continue to work seamlessly during the transition and beyond.
Brilliant NextGen's strategies involve ceasing direct-to-consumer sales and shifting focus to partnerships with professionals, a decision driven by their new investors' interests.
The company's transition necessitated an adjustment period that temporarily halted online sales, but existing customers remained unaffected in terms of product functionality.
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