Many brands artificially inflate prices ahead of sales to create the illusion of discounts, leaving customers unaware they’re not saving as much as they think.
The most significant discounts during Prime Day typically apply to Amazon-owned products, like Kindles and Echo devices, due to Amazon's control over pricing.
For some Kindle products, discounts during Prime Day have historically been substantial, making it a great opportunity for buyers seeking deals.
Expect to see select products on sale before and after the official Prime Day dates, maximizing the chances of getting good deals.
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