Apple's newly available 'win-back' offers let developers reach lapsed subscribers | TechCrunch

The new 'win-back' offers enable developers to target lapsed subscribers with specialized deals, helping app creators to encourage previous users to resubscribe more effectively.

In response to a more frugal consumer landscape, Apple’s win-back offers might be crucial for developers aiming to retain users in a market influenced by subscription creep.

Read at TechCrunch