Amazon's Buy with Prime program is expanding by allowing Prime members to use PayPal for purchases. Starting next year, they can link their accounts.
Merchants using Buy with Prime send inventory to Amazon for fulfillment. The service is designed to create a seamless e-commerce experience for buyers.
Despite Amazon's claims of rapid growth, industry analysts suggest that Buy with Prime remains niche due to barriers like inventory requirements for brands.
Amazon reports a 45% increase in Buy with Prime orders year-over-year and a 50% increase in Prime members using the service this year.
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