In a significant move to enhance its video offerings, X has launched a new "video tab" feature similar to TikTok's endless scroll, aimed at attracting content creators and advertisers.
CEO Linda Yaccarino announced the premiere of an exclusive reality series called The Offseason, focusing on women soccer players during their off-season, to strengthen X's video platform.
The Offseason, produced by notable creators, promises to deliver an unfiltered glimpse into the lives of soccer players, highlighting their personal stories and relationships.
Yaccarino indicated that additional exclusive content and upgrades in user safety features are also on the horizon, alongside the development of an X TV App.
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