It's surprising to see Costco selling panettone so early, with Reddit users noting that the holiday product availability has created a sense of urgency and FOMO among shoppers.
While it's early for Christmas treats, Costco's strategy involves stocking seasonal items well before the holidays to ensure availability and tap into consumer excitement around festive celebrations.
One Reddit user commented on the early appearance of panettone, saying, 'Yikes. I'll keep this in mind the next time I gift one of these to my mom who inexplicably likes them.'
Another user expressed disbelief at the early holiday offerings, stating, 'Halloween has been out since July and now Christmas is out in August? Something is very wrong with this timeline.'
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