In any company, the challenge with innovation is seldom the volume of ideas. The challenge lies with having ideas that are related to emerging trends, involve more than the company can do on its own, require nurturing, and are cross-functional in nature.
Through interviews with 50 leaders across industries, the author observed patterns of successful innovation repeat across highly distinct settings. Those patterns are what he calls the four pillars of innovation.
If you're struggling to nurture the right ideas, creating these four pillars for innovation can improve the odds that you'll have high-quality ideas in your pipeline.
Indeed, in a survey conducted this year by my company, only 6% of corporate innovators said that their biggest problem was having too few ideas.
[
Collection
]
[
|
...
]