22-year-old AI CEO behind 'friend.com' necklace welcomes graffiti on his $1 million ad campaign: 'Capitalism is the greatest artistic medium' | Fortune
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22-year-old AI CEO behind 'friend.com' necklace welcomes graffiti on his $1 million ad campaign: 'Capitalism is the greatest artistic medium' | Fortune
""I'll binge the entire series with you." "I'll never leave dirty dishes in the sink." "I'll never bail on dinner plans.""
""Profitability is ideal," he says, "but right now it costs me an unfathomable amount of money if you actually use the product.""
""You can ask about any aspect of it, and I can tell you a specific detail," he said. "It's just what I like and what I don't like ... an amalgamation"
Friend.com deployed 11,000 always-on advertisements across the New York City subway, including full-station coverage, at a cost of about $1 million. The wearable is a simple pendant with a microphone, Bluetooth, and an always-listening mode that connects to Google's Gemini to generate responses and store "memories" in a visual graph. Manufacturing occurs in Toronto. About 3,000 units have been sold, with 1,000 shipped, producing roughly $348,000 in revenue that was largely consumed by manufacturing and marketing. The venture holds about $7 million in venture capital and emphasizes design and personal expression over near-term profitability.
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