AI empowers individuals to take ideas from concept to initial prototype rapidly, eliminating waiting times for professionals. The role of product managers and designers is evolving, allowing more cross-functional capabilities. Designers can address design flaws and implement changes independently, while coding skills become increasingly relevant. The shift towards generalist roles indicates a future where all team members contribute to early project stages, enhancing productivity and flexibility across disciplines. The emergence of rough drafts from any team member does not diminish the value of expert contributions.
AI makes it easier for anyone to turn an idea into something real. We don't have to wait around for a professional. There's no limit to who's allowed to have ideas.
The early parts of projects, getting from nothing to something, will become shared across roles. Designers looking to branch out, code is a natural next step.
Our new reality is that anyone can make a rough draft. But that doesn't mean those drafts will replace expert contributions.
I predict that EPD roles are flattening and that generalists will own the future, with designers becoming design engineers.
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