Jamie Lee Curtis publicly criticized Meta's Mark Zuckerberg for using AI-generated advertisements featuring her likeness without consent. In a passionate Instagram post, she expressed her frustration about the unauthorized image and the new, misleading context in which it was presented. Curtis emphasized the impact on her integrity and ability to communicate authentically, highlighting the importance of respecting personal images in commercial use. Following her open letter, Meta swiftly removed the offending ads, illustrating the power of public appeals in addressing grievances with large corporations.
"I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bulls*** that I didn't authorize, agree to or endorse."
"This (MIS)use of my images...with new, fake words put in my mouth diminishes my opportunities to actually speak my truth."
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