"It can be anything: plumbing, menswear, Indian food, furniture, social apps, whatever,"
"Post one unexpected insight you picked from your experience in that area. Keep it under 5 sentences. Do this every day for 6 months,"
"By the end, you will be recognized as the world's leading expert in that subject area and you can charge whatever you want for endorsements, your time, or whatever,"
"That was then, this is now. Make sure you write in a way that is accessible to broader audiences,"
A playbook recommends choosing one subject area of expertise and posting about it daily. Each post should offer one unexpected insight, be under five sentences, and be accessible to broad audiences. Consistent daily posting for six months is said to trigger platform promotion and audience recognition. Sustained recognition can create the ability to charge for endorsements, time, or services tied to that expertise. The approach emphasizes accessibility and consistency as mechanisms for algorithmic amplification and monetization. Some creators on the platform have followed similar approaches and achieved noticeable growth and commercial opportunities.
Read at Business Insider
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