"The WWE tends to show the future in sports media. As the sports entertainment brand celebrates hitting 100 billion lifetime views on its YouTube channel, the maxim remains true. Just as when the WWE maximized pay-per-view or made one of the first big moves to streaming, it continues to be a step ahead. Other leagues and networks are just tapping into YouTube's potential as a marketing vehicle, audience builder, and revenue generator; the WWE is looking down from the mountaintop."
"That could mean delivering consistent Instagram content, hosting a podcast, or filming vlogs. The WWE already has a significant lead over many other sports and entertainment brands in the volume of content it puts out each week, with numerous live shows and a monthly premier live event (PLE). By leading with social and digital content, fans stay in tune with the brand and its stars, close to nonstop."
WWE reached 100 billion lifetime views on its YouTube channel and became the platform's 12th channel to hit that threshold. The channel launched in 2008 and now ranks alongside Cocomelon, MrBeast, and major international music and entertainment profiles. Nearly a dozen employees operate the channel, posting match highlights, podcasts, post-event shows, and behind-the-scenes material. WWE pursues a 360-degree approach to superstar content, encouraging wrestlers to create Instagram posts, podcasts, and vlogs. The company produces a high volume of weekly content through numerous live shows and a monthly premier live event (PLE). Social and digital-first distribution keeps fans continuously engaged, while social and creative teams repurpose televised interviews and short-form moments for YouTube audience growth.
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