With $100m revenues in its sights, how did The Goat Agency get so big?

"Certainly people's use of social media continues to increase, accelerated by the recent lockdowns. According to a recent report from Datareportal, the number of social media users worldwide increased by 13.2% between January 2020 and January 2021, nearly double the rate of growth in the previous year (7.8%). User numbers grew another 10% to January 2022, to a total of 4,623m. And people are spending more time on social media; the worldwide average is now two hours and 27 minutes a day."

""Ad spend across the board has dropped, but the influencer market - and social more broadly - is the anomaly," Shepherd says. "As we've all been glued to our phones and social feeds, the industry has seen budgets shifting at an ever-greater rate towards social from traditional ad channels - a trend that was already very much evident pre-pandemic." Even so, Goat has massively outgrown the market, seeing revenues jump from $20m in 2019 to $57m in 2021 and they are expecting significant growth once again in 2022."

Social media usage and time spent increased markedly through 2020–2022, reaching 4,623 million users and an average of two hours and 27 minutes daily. The global influencer market is expanding from $13.8bn in 2021 to an expected $16.4bn in 2022 and $20bn in 2023. The Goat Agency achieved rapid revenue growth, rising from $20m in 2019 to $57m in 2021 and projecting further increases in 2022. The agency applies a test-and-learn influencer approach and uses an unprecedented volume of campaign data to guarantee measurable results for a fixed price.

Read at The Drum