The article explores the distinction between viral and sticky content, emphasizing that while viral content attracts immediate attention, sticky content fosters deeper engagement and ongoing relevance. Viral material often capitalizes on urgency or emotional triggers, yet sticky content continues to resonate within discussions, providing useful language and concepts for its audience. Through personal anecdotes, the author illustrates how content that sparks meaningful dialogue in workplaces is less about traffic and more about its lasting impact on thought and communication.
Viral content often triggers a strong emotional response, drawing attention through urgency or confusion, while sticky content maintains relevance and prompts ongoing engagement.
Sticky content resonates with the audience over time, providing them with language and ideas they can apply in conversations and work situations.
Collection
[
|
...
]