Cassandra Orakpo, overwhelmed by her shopping habits, vowed to reduce her spending. She took drastic measures, including unsubscribing from promotional emails and informing her TikTok followers of her pledge. This trend, embracing 'Low Buy 2025' and 'No Buy 2025,' reflects a broader dissatisfaction with consumer culture, as people share experiences and tips online. Many participate by shopping their closets or using up products before purchasing new ones, signaling a shift toward more conscious consumption amid calls for economic reform against corporate exploitation.
Many have taken to TikTok—the site of much of their frustration—to declare that they are participating in Low Buy 2025 or No Buy 2025 and sharing the ways they are curbing their spending. The videos have garnered millions of views since the start of the year.
The zeal that is driving this trend is as much a pushback against the forces of a consumerist culture as it is about saving money, with scorn for corporate manipulation mixed in with tips for changing personal habits.
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