Sen. John Kennedy said his TikTok success comes from not sounding like a typical Washington politician. He noted that American audiences expect politicians to speak in familiar ways, and his different style draws curiosity. He described himself as a new, unfamiliar presence that people want to test and see what happens. When asked for advice to fellow lawmakers, he said they should first get people’s attention, then be themselves. He used a vivid example of standing on one leg and barking like a dog to illustrate grabbing attention. He added that the American people understand what is going on even if they do not follow classical references daily.
"Man, I've been enjoying your TikTok, said an unnamed TMZ DC reporter on Friday. There's something about you. You've got aura online. Some of your colleagues don't, but something about your TikTok presence hits. What's the secret, man? You're going viral. Well, you know, I don't know, said Kennedy. I mean, God gave me the right to remain silent but not the ability. Uh, I just say what I feel."
"I think some of it is the fact and this is just a theory but some of it is the fact that, um, the American people, they know how politicians in Washington are supposed to sound, and I don't sound like one. I don't know whether that's good or bad. I'm kinda like the new animal in the zoo that no one's seen before, so they like to kinda poke at it and see what it'll do. That's kinda how I am."
"When asked to advise his colleagues on their social media strategy, Kennedy said: Start out, you gotta get people's attention. Stand on one leg and bark like a dog, and then after, you've got their attention. Just, everybody's just gotta be themselves, man. Lemme tell you something about the American people. You guys at TMZ know this. The American people are not stupid."
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