An analysis of 1.7 million posts across X, Threads, and Bluesky reveals that median engagement is identical at four interactions. However, deeper examination shows notable differences in user behavior and engagement dynamics. With data from 56,000 users, the findings illustrate why tailored strategies are essential for each platform in 2025, challenging assumptions about universal social media tactics. Understanding these engagement patterns can guide effective user strategies and expectations in an evolving digital landscape.
Posts on X, Threads, and Bluesky have the same median engagement at exactly four interactions, indicating surprising similarities despite their differences in user experience.
Our findings highlight that a one-size-fits-all approach to social media strategy won't work in 2025, necessitating distinct strategies tailored to each platform.
The engagement dynamics we uncovered indicate that beyond median interactions, the platforms exhibit significant variations in virality and audience behavior.
With 1.7 million posts analyzed, our research provides a crucial perspective on how to approach social media strategy in early 2025.
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