"At the core of the arrangement is a US consortium led by Oracle, Silver Lake and Andreessen Horowitz, which would control roughly 80% of TikTok's US operations. ByteDance, TikTok's Chinese parent, would retain a minority stake and continue to license the recommendation algorithm to the American entity. US user data would be housed in domestic data centers under Oracle's oversight."
"The news that Trump has once again pushed back the enforcement date for TikTok's forced divestment, this time until December 16, landed like a collective exhale in marketing circles. No one wants to lose access to Gen Z's favorite platform. But relief is tempered by a creeping sense that the "framework" deal struck with China is less a resolution and more a reprieve."
Enforcement of TikTok's forced divestment has been delayed until December 16, giving brands temporary access but no long-term certainty. A US-led consortium including Oracle, Silver Lake and Andreessen Horowitz would control about 80% of US operations while ByteDance retains a minority stake and would license the recommendation algorithm. US user data would be stored in domestic data centers under Oracle. The arrangement nominally meets the Protecting Americans from Foreign Adversary Controlled Applications Act but leaves unresolved questions about ultimate algorithm control and ownership. Advertisers can plan near-term campaigns but remain cautious about strategic dependence on TikTok.
Read at The Drum
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