"One of the first popular TikTok memes of the year, "365 buttons," involved vagueposting, as a TikToker tired of explaining herself inspired a new life motto. "Hey, so it actually only has to make sense to me for me to do it and I don't feel like explaining it to anyone else," her comment read, spreading through the platform and achieving virality."
"Part of the newfound popularity of vagueposting might be that social media users are growing tired of catering everything to everyone. There is a certain art to vagueposting, as there is to anything. Successful vagueposters inject their posts with just enough dramatic flair to attract curiosity, careful not to overplay their hand. That being said, the basic format of a low-effort vaguepost is recognizable enough for commentators to parody. The trend has even inspired comedy skits."
"'Vagueposting' Can Attract Engagement On X, plenty of accounts engage in vagueposting as a joke, but others do it to attract eyeballs-the strategy is just tempting enough to provoke commentators into asking for context. X even offers a financial incentive to be a tease, as the platform offers ad revenue sharing for X Premium accounts who manage to attract enough activity to their posts. Vagueposting is a bit like a tantalizing YouTube thumbnail, promising jaw-dropping, mind-blowing content jus"
Vagueposting consists of social media posts that hint at upcoming or ongoing drama, secret knowledge, or unspoken opinions while withholding explanation. The practice surfaced in viral memes like '365 buttons,' where a creator embraced not explaining actions. Growing user fatigue with catering content to everyone contributes to the trend's popularity. Effective vagueposting balances dramatic flair and restraint to spark curiosity without overplaying a reveal. Low-effort vagueposts are recognizable and often parodied, and the format has inspired comedy skits. Platforms and creators sometimes exploit vagueposting to provoke engagement, and revenue-sharing incentives on platforms like X can reward attention-grabbing teases.
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