In the evolving landscape of social media in 2025, influencers face immense pressure to fulfill multiple roles—marketer, activist, role model, and more—while maintaining high engagement. The article critiques the expectation for these individuals to express informed opinions on a wide array of social and political issues. This demand often leads to public backlash, whether they choose to speak out or remain silent, fostering an environment that is both unrealistic and hypocritical. Furthermore, it highlights the inconsistency of public expectations, as those demanding accountability often do not engage in advocacy themselves.
As influencers became more prominent, we started holding them to unrealistic standards—standards we don't even hold ourselves to. It's unfair and unsustainable.
Influencers are expected to have an informed, polished, and universally acceptable opinion on every complex issue, which is unrealistic and hypocritical.
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