'Very demure, very mindful' trans TikTok star says viral fame 'ruined her life'
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'Very demure, very mindful' trans TikTok star says viral fame 'ruined her life'
"It was the highlight of my life and everyone loved it. It also was the worst time of my life ever. It was the worst of times, b****. The entertainment industry led me to substance abuse and alcoholism and my life falling apart. I got chewed up and spit out by Hollywood, girl."
"I've never been someone who drank a lot. When I'm getting into the entertainment industry, Hollywood, and I'm going to all these events and people are getting black out wasted and my favourite influencers and I'm meeting some of my favourite celebrities and things are happening... Unfortunately I succumbed to peer pressure, my bad."
Jools Lebron, a trans TikTok star who became viral in August 2024 with the catchphrase "very demure, very mindful," has disclosed how sudden fame led to substance abuse and alcoholism. After her catchphrase gained widespread adoption by celebrities including RuPaul, Jennifer Lopez, and the Kardashians, Lebron received invitations to high-profile events and entertainment industry appearances, including Jimmy Kimmel Live! and major awards shows. While the entertainment opportunities provided financial benefits for a new apartment and gender-affirming care, they also triggered existing substance issues. Lebron describes the period as simultaneously the highlight and worst time of her life, attributing her addiction to peer pressure within Hollywood circles and the glamorous event culture. She is currently working toward recovery and rebuilding her life.
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