TikTok's advertising revenue is anticipated to surpass $30 billion this year, thanks to its robust growth in the face of regulatory challenges in the US. While there are fears that a US ban could jeopardize nearly $12 billion in ad spend, TikTok's global ad revenue is on track for $32.4 billion by 2025, showcasing a year-on-year growth of 24.5%. The app continues to engage users deeply, with an average of 35 hours spent per month, indicating that even amid uncertainty, advertisers remain heavily invested in the platform.
TikTok's advertising revenue is projected to exceed $30bn this year, driven by its dominance in short-form video and global user engagement.
Despite looming regulatory concerns in the US, TikTok's ad revenue is growing significantly, with projections reaching $32.4bn by 2025.
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