The article discusses how Fan Club levels on a platform enhance user engagement by allowing followers to earn fan points through missions, which facilitate levelling up. Members receive various rewards such as exclusive gifts for live videos, access to special creator chat rooms, and unique badges that highlight their participation. To maintain their fan status, members need to earn points within a week of the creator's live streaming. TikTok aims to emulate these tactics, as past efforts show a significant increase in user activity and gifting during live streams, indicating a successful model to boost engagement.
As they complete missions to earn fan points and level up, they'll earn rewards and access to exclusive Gifts to send to a creator's LIVE videos.
As you move to higher levels in Fan Clubs, you will receive rewards such as access to an exclusive creator chat room, special gifts to be sent during LIVE.
TikTok's aiming for similar, and based on how its Creator's Team has worked in the past, it can help to drive more engagement.
TikTok says that active team members sent 3x as many gifts, and spent longer watching livestreams than the average follower.
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