TikTok has announced it will be integrating Amber Alerts into its For You feed in a partnership with the National Center for Missing & Exploited Children (NCMEC). This initiative follows a successful pilot program in Texas where alerts received over 20 million views. Residents near an issued alert will see it in their feed, complete with hyperlinks for further information and a way to contact authorities directly. TikTok aims to leverage its community to assist in reuniting families and is contributing advertising credits to boost NCMEC's outreach.
TikTok is launching Amber Alerts in the For You feed, partnering with NCMEC to enhance community engagement in the search for missing children.
The initiative began with a successful pilot in Texas, where alerts reached over 20 million views and drove 2.5 million visits to NCMEC's website.
Users in proximity to an issued AMBER Alert will see posts with links to NCMEC data and a 911 contact option to report information.
By integrating Amber Alerts, TikTok joins other social media platforms like Instagram and Facebook in the effort to facilitate the safe return of missing children.
Collection
[
|
...
]