Meta has announced that Threads will begin testing a separate direct message (DM) inbox distinct from Instagram, which will allow for one-on-one conversations on the platform. This feature will initially launch in Hong Kong, Thailand, and Argentina before expanding. As Threads users often maintain different follower dynamics compared to Instagram, this separate inbox caters to their unique interaction needs. Earlier strategies attempted to integrate Threads with Instagram messaging, reflecting a shift towards acknowledging the distinct social networks emerging among Threads users.
Meta CEO Mark Zuckerberg announced that Threads will begin testing a separate DM inbox, allowing users to chat without relying on Instagram.
The company will test the new DM feature in select countries initially, focusing on one-on-one communication rather than group messaging.
Many Threads users have different followers than on Instagram, highlighting the need for a distinct messaging feature tailored to Threads.
The separate DM inbox aims to address user feedback requesting more integrated chat experiences within Threads, moving beyond Instagram dependencies.
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