"TikTok recently said it will soon offer users the ability to send pictures and voice notes up to a minute long in its direct messages (DMs) and group chats, while Meta announced filters to sort Instagram DMs by categories like "Story replies," "Unanswered," "Followers," and "Verified Users" for professional and personal accounts with more than 100,000 followers. The intent is to make the DMs more engaging."
"A 2023 Morning Consult poll found 61% of adults with a social media accounts were more selective about what they posted online, and 28% said they posted less on their preferred platform than the year before. It's a change Instagram head Adam Mosseri called "a paradigm shift," in May, and the implication for social media app design is a greater emphasis on improved messaging."
"Meta's X-clone Threads, which launched without DMs in 2023, finally added them in July. Meanwhile, Instagram has made a flurry of improvements to its DMs since 2024, including editing messages, pinned chats, longer voice messages, location sharing, and scheduled messages. Spotify has added DMs, too, just in case you wanted to use yet another closed platform to connect with someone."
Social media usage increasingly favors private messages over public posts, prompting platforms to enhance direct-message features. TikTok will allow pictures and up-to-one-minute voice notes in DMs and group chats. Meta added Instagram DM filters for categories such as Story replies, Unanswered, Followers, and Verified Users for accounts with over 100,000 followers. Instagram has introduced editing, pinned chats, longer voice messages, location sharing, and scheduled messages. Threads added DMs in July, and Spotify added direct messaging. A 2023 Morning Consult poll found 61% of adults with social accounts are more selective about posting and 28% posted less than the previous year. App design is shifting toward messaging-centric experiences.
Read at Fast Company
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