Taylor Swift and Travis Kelce announced their engagement on Instagram and crossposted the photos to Threads. Celebrities use curated social media strategies with teams that plan captions, images, and timing. Instagram functions as the primary platform for sharing major life events, while Threads received unexpected crossposting. Facebook showed no announcement, and the engagement content will likely boost Kelce's podcast. X/Twitter carried no announcement, reflecting Swift's fraught history with the platform after being targeted by graphic, nonconsensual AI-generated images and recent Grok deepfakes. The AI deepfake problem clearly influences platform choices and safety concerns.
Celebrities and public figures are surrounded by entire teams of people who carefully strategize and plan what, where, and how to post things online. They nitpick captions, which photo comes first, and when to share news. So which platforms got the Swift-Kelce nuptials and which didn't? It may seem insignificant, but there is no doubt a lot of time, money, and attention that went into it all.
Instagram is the obvious winner here, but it's also not a high bar - if you're of a certain age demographic, it might feel like all you see on there is people getting engaged. More surprisingly, Swift crossposted the engagement photos on Threads, which I'm sure Meta is thrilled by given it's not exactly the place you go for timely, breaking news. Nothing so far on Facebook, which must be devastating for them. Also, this is probably going to be huge for Kelce's podcast.
Also, this is probably going to be huge for Kelce's podcast. X / Twitter got nothing - not surprising if you know the backstory between Swift and the platform. Last year, X was flooded with graphic and nonconsensual AI-generated images of her, and the problem has persisted; earlier this month, Grok was generating deepfake sexual content of Swift. The AI deepfake problem is clearly something Swift cares about
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