Research indicates that health and wellness advice on TikTok frequently lacks accuracy, notably because a high percentage of content is generated by uncredentialed influencers. With many young users turning to TikTok for health information amid declining trust in traditional institutions, this scenario raises concerns. Only a minimal fraction (4-5%) of the health content originates from qualified experts, exacerbating the risk of misinformation. Consequently, users face significant pressure to independently navigate health claims, posing potential risks to their well-being.
Researchers have identified that TikTok is quickly becoming a dominant source of health information for young users. However, the platform is rife with false and misleading health advice, primarily from non-expert wellness influencers.
The burden to discern the accuracy of health advice falls upon individual users, as the research highlights that only 4 to 5 percent of dietary content on TikTok is provided by actual experts.
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