"On Wednesday night, greeters for a party at 58 Kent directed guests to a QR code posted by the door. This would be their map for the night, showing off rooms rigged with mics, cameras, and sound insulation - perks designed to please gamers, podcasters, TikTokers, and anyone else with a front-facing camera and a dream. It was the opening of the Lighthouse, a sort of Hype House-factory hybrid for the city's ballooning numbers of "content creators.""
"The business card is dead, the traditional office is dying, and these kinds of base camps for wellness influencers and dating podcasters may be on the rise. ( WSA comes to mind and was also a topic of discussion among guests.) After all, these so-called creators are full-time workers in a professionalized industry, hustling for ad deals and event appearances but often without a place to do it beyond their bedrooms or the crowded streets of the West Village."
Young creators converge at the Lighthouse, a purpose-built production hub with mics, cameras, soundproof booths, and embedded rigs designed for on-site content shooting. Guests and members network around branded open bars, trade social handles instead of business cards, and use rooms tailored for varied formats such as downward kitchen shots and mirror-embedded salon rigs. The space addresses creators' need for professional infrastructure, technical support, and presentation value that standard offices lack. The model responds to a professionalized creator economy by offering rentable, glamour-forward studios that facilitate ad deals, event appearances, and polished content production.
Read at Curbed
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