Devain Doolaramani began managing Brooke Monk at seventeen and helped her grow into a top digital creator. He is building Monk’s first consumer brand, Doting Beauty, from scratch without outside funding. He emphasizes that a massive audience is not required; a core community and a product the creator uses daily are enough. He cites Chamberlain Coffee and Divi hair care as examples of brands built on authenticity and real personal use. Doolaramani’s background includes scaling music campaigns and creating large volumes of user-generated content, which led to talent management. He also uses LinkedIn to connect with corporate leaders and founders, expanding opportunities beyond TikTok and Instagram.
"“You don't need a massive audience,” he said when I asked him what it takes to launch a successful creator-led brand. “You just need a core community and you need to sell a product that you personally use every day.” He pointed to Emma Chamberlain's Chamberlain Coffee and Dani Austin's Divi hair care as examples. Both launched products that they actually used. Both built brands around authenticity, not just reach."
"For Brooke Monk specifically, Doolaramani has expanded beyond TikTok and Instagram into LinkedIn, where the two of them have connected with company heads, founders, and people with eight and nine-figure exits. “LinkedIn is a way to connect to the people that are at companies, at corporations,” he said. “We've met countless incredible people through LinkedIn.”"
"Doolaramani has been developing Doting Beauty for two years with no outside funding. “We went from a Pinterest board to building a full-fledged brand,” he said. “If we could have launched ages ago, we would have. But it's about building a quality product that's going to last a long time and actually hold shelf space.”"
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