"LinkedIn just made a decision that's about to destroy most creators' reach. The platform decided faceless education is dead. That means generic business advice gets buried. Safe content gets ignored. Yet most people keep posting like nothing changed. When I visited LinkedIn's New York headquarters in September they told me something that should have been obvious. People don't come to LinkedIn for Wikipedia. They come for connections with real humans who happen to know useful things. The algorithm now reflects this reality."
"I tested this with two identical posts. Same exact advice about scaling a coaching business. One had my face. One had a pretty Canva graphic. The face post got 4x more views. LinkedIn's algorithm now prioritizes posts where people can see who's talking. Upload a simple selfie with your next post. Not a professional headshot. Just you, being you. Show people the human behind the advice. When someone scrolls to your content, they should recognize you instantly, not just your brand colors."
LinkedIn's algorithm now favors posts that show real people and authentic stories rather than faceless educational graphics. Posts with visible faces receive significantly higher views, with one test showing a face-led post reaching four times the views of a graphic-based post. Educational content wrapped in entertainment and personal anecdotes drives far more engagement than straight advice. Creators should use simple selfies, share relatable failures and breakthroughs, and turn teaching into entertaining stories. Clear credentials and reasons to care help establish credibility and prompt attention from viewers in a crowded feed.
Read at Forbes
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