As 2025 approaches, brands must adapt to the evolving landscape of social media video marketing. Data from HubSpot's Social Media Trends Report, based on responses from over 1,000 marketers, reveals that video platforms like Instagram, YouTube, and TikTok are crucial for driving site traffic and audience engagement. Instagram leads in all categories, while TikTok is also gaining attention thanks to its unique appeal. Marketers are expected to focus on collaborating with smaller influencers to harness their relatability and reach, reinforcing the continual importance of influencer marketing in brand strategies.
Influencer marketing will always be among the top strategies for marketers, as smaller influencers are more relatable and accessible with their audiences.
The most effective social media platforms for video content in 2025 are Instagram, YouTube, and TikTok, with distinct strengths in driving traffic and engagement.
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