The article explores the trend among Gen Z, exemplified by individuals like Maelle Kouman and Ruweyda Hilowle, who favor lowercase writing as a cultural statement reflecting relaxation and informality. This linguistic choice is influenced by prominent figures like Billie Eilish, and brands like Spotify and amika, which embrace lowercase to convey a friendly tone. Social media experts note that lowercase fosters inclusivity and emotional resonance, shedding the sharpness of traditional capital letters. Ultimately, this reflects Gen Z's evolving communication style as they navigate a blurred line between formal and informal discourse.
When I start using proper capitalisation, it feels as if I'm trying to make a point stronger than it needs to be. This reflects a cultural shift.
Lowercase writing fosters an atmosphere of inclusivity and emotional connection, rejecting the authority and rigidity associated with traditional grammar.
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