TED has officially launched TED Shorts, a new feature within its mobile app that allows users to scroll through vertical videos derived from TED Talks and original content. Users can interact with the content by liking, commenting, and sharing. This feature, powered by Geniun, provides a personalized feed tailored to individual interests and trending topics. The introduction of TED Shorts signifies a major update for the TED app, aiming to engage more casual users with its plethora of content while fostering community discussions and interest in longer talks.
The introduction of TED Shorts represents a significant update to the TED app, designed to engage casual users by surfacing TED's rich content through short, easily consumable clips.
By integrating TikTok-like features, TED Shorts aims to enhance user interaction and broaden its reach, potentially driving deeper engagement with its full-length talks.
This move aligns TED with other platforms that are incorporating similar short-form video features, reflecting the current trend in digital content consumption.
TED Shorts not only helps personalize the user experience but also encourages community discussion around topics of interest, enhancing TED's role as a thought leader.
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