As the trade war intensifies, social media platforms like TikTok and YouTube have become battlegrounds for narratives involving how brands' goods are produced and priced. With the U.S. imposing a 125% tariff on China, some influencers are revealing manufacturing processes and claiming that high-end goods are sourced and marked up in Europe. While the truth of these claims is uncertain, industry experts believe they could reshape consumer attitudes towards brands such as Nike and Prada. To remain competitive, brands must adopt transparency in their production processes and effectively engage consumers online.
The trade war's escalating tensions have spilled into social media, prompting brands to reconsider their transparency regarding production processes and pricing amid rising tariffs.
As luxury brands face scrutiny over their manufacturing processes and pricing, the narratives shared across platforms can significantly influence consumer perceptions and purchasing behavior.
Collection
[
|
...
]