"It's not all happening the week of Black Friday and Cyber Monday, but discovery now can lead to a greater return when that time comes. Snap is a communications platform where ideas, gifts, products are easily sharable, and peer validation can help move shoppers from inspiration to purchase."
"CPM's surge in November, and can be up to 70% lower in October in contrast to the Black Friday/Cyber Monday weekend. Ahead of this spike, it's best to know what creatives are working, what audiences to target, and what your opportunities on Snapchat are. Launching early provides lower costs and better opportunities for testing."
"You can learn more about how to connect with Snapchatters this holiday season in this webinar recording (viewable with email sign-up)."
Snap is a communications platform where ideas, gifts, and products are easily sharable and peer validation can move shoppers from inspiration to purchase. Discovery occurring before Black Friday and Cyber Monday can increase returns during the holiday spike. CPMs typically surge in November and can be up to 70% lower in October compared with the Black Friday/Cyber Monday weekend. Launching campaigns early provides lower costs and better opportunities to test creatives and audiences ahead of the peak. Knowing which creatives work and which audiences to target maximizes holiday performance. A webinar recording explaining how to connect with Snapchatters is available with email sign-up.
Read at Social Media Today
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