Snapchat Launches New Ad Campaign Pitching Itself as the 'Antidote to Social Media'
Briefly

The promise of social media started out great. It was a place where we could connect with people and share bits of our lives. A place where we could be a part of something bigger than ourselves - where we could feel supported and loved. But somewhere in the adolescence of social media, things began to feel off. Friends became people who felt more like strangers. Moments became more curated. Sharing became more contrived.
The promise of social media started out great... Sharing became more contrived.
Read at Social Media Today
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