"What if I told you one trick that could increase your LinkedIn reach by 400 percent! You'd do it, right? Well, this trick only works for the ladies, because men do it automatically. That's right, one woman, Megan Cornish, changed her gender on LinkedIn to Male and asked ChatGPT to rewrite her posts in a male, agentic voice, and voila! A 400 percent increase in views!"
"Many of us spend a great deal of time trying to write to make the LinkedIn algorithm happy. I am fairly good at it, and from time to time, I get a runaway post like this one about childcare that topped 300k views. Childcare tends to be a topic that women care a lot more about than men do, and women came out in droves to comment, boosting it."
Megan Cornish changed her LinkedIn gender to Male and used ChatGPT to rewrite her posts in a male, agentic voice, producing a 400 percent increase in views. Other people have run similar experiments. The change raises the question of whether LinkedIn rewards certain voices or profiles, and whether gender plays a role. LinkedIn states that algorithms do not use gender as a ranking signal. Post performance varies widely, with some posts reaching hundreds of thousands of views while others receive fewer than a thousand. Some consultants sell strategies to optimize algorithmic reach, but success is not guaranteed.
Read at Inc
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