Share of search serves as an accessible and efficient metric for marketers to gauge their visibility and brand recall within their market. It encompasses all branded searches within a category, revealing what percentage relates to a specific brand. This metric not only reflects consumer interest but also acts as a reliable proxy for actual market share. Liam Moroney, a notable figure in B2B marketing, emphasizes its value in strategic marketing practices while cautioning marketers about potential misinterpretations of the data.
Share of search provides insights into how your brand is perceived in the market, reflecting a strong link between search volume and market share.
Leveraging share of search can significantly enhance marketing strategies, guiding brands to understand consumer behavior and refine their positioning in the market.
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