"In recent weeks, The Park has been subject to unexpected visits by camera-wielding influencers. This has taken us completely by surprise, probably because we do not spend a lick of time on TikTok. But some of our digitally-oriented team members have shared that The Park and its restrooms are trending. We take this very seriously, and have already addressed the matter if our over-flattering lighting and stylish interior design with the appropriate parties."
"In the meantime we have implemented protocols to minimise any potential disruption of your meal, and can assure you that you will not end up in the background of anyone's Reel. We are not quite ready to declare The Park a mobile-free zone, but if another young lady shows up with a three-person camera crew, makeup artist and vanity mirror, we'll have no choice but to reconsider our position. We hope we won't be trending for too much longer, and thank you for understanding."
"Last year Brooklyn cafe Dae banned filming after hordes of influencers armed with tripods turned up. Folderol, a wine bar in Paris, had neighbours call the police on four occasions following chaos from so-called TikTok tourists. And a survey in 2022 by marketing agency MGH showed that 30% of TikTok users travel longer than normal to visit restaurants after seeing them on the platform."
Jeremy King apologised to customers after The Park in Notting Hill was frequently visited by camera-wielding influencers. Staff noted The Park and its restrooms were trending online, prompting adjustments to lighting and interior presentation. The restaurant introduced protocols to minimise disruption and assured diners they would not appear in background Reels. The Park stopped short of declaring a mobile-free zone but warned it may ban phones if large camera crews with makeup artists persist. King's establishments have long attracted celebrities. Other venues have banned filming after influencer-driven chaos, and a 2022 survey found 30% of TikTok users travel further to visit featured restaurants.
Read at www.standard.co.uk
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