"They are natural, organic conversations that are happening between real people about, you know, what's the right pair of running shoes to get, or, what restaurant are you going to, or whatever. It's a really unique place, because the most engaged audiences are already on Reddit talking about your business and your brands. So for comms people, that's a tailor-made opportunity."
"State of play: Sonos, GM, Spotify, Fidelity and Wayfair have all shown up to correct the record, respond to customer inquiries, or appeal to key decision-makers and influencers within their market. Between the lines: In the age of AI, what happens on Reddit doesn't stay on Reddit. The platform has struck licensing deals with OpenAI and Google, so its content regularly appears in LLM outputs and AI-generated search summaries."
The fragmented media landscape has made it harder to find and reach target audiences. Reddit has over 100 million daily users and hosts organic conversations about companies and commerce, including product choices and local recommendations. Highly engaged audiences already discuss brands on Reddit, creating opportunities for communications and marketing teams to listen and engage. Effective brand participation requires genuine engagement, adherence to subreddit rules, and consistent value-add rather than brief promotional appearances. Reddit launched Reddit Pro to help organizations monitor discussions and engage. Several companies have used Reddit to respond to customers and correct the record, and Reddit content also feeds AI systems via licensing deals.
Read at Axios
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