""You've got to focus on cheap and fast. What can you do right now that doesn't cost much and gives you feedback quickly?""
""You have to create a curiosity gap. You're not just giving information, you're making someone wonder, 'How wrong is mine?'""
""The handoff is where people fumble. When someone responds, you've got to move quickly and make it easy to continue the conversation.""
""Many agents hesitate to post because they don't have a listing. That's the wrong mindset.""
Agents should prioritize social media strategies that generate leads rather than mere visibility. Jimmy Mackin emphasizes the importance of quick, low-cost actions that provide immediate feedback. Engaging posts should challenge existing beliefs, such as the accuracy of online home valuations, to create curiosity. Quick responses to inquiries are crucial for maintaining engagement. Additionally, agents should share valuable insights, like a 'deal of the week,' to attract interest even without current listings.
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