Professional v personal: the balancing act of social media

"Separating your work and home life can be challenging for many people in a wide range of professions."

"Social media can be a wonderful place for professionals to gain career advice or aspirations, and the more seriously you take it the more you'll get out of it, as it's a key part of how business is done these days."

"There is a huge amount of value in establishing your personal tone of voice on social media."

"We know that many consumers trust information from a person they know when it comes to purchasing decisions, so leveraging personal connections on social media is a brilliant way to elevate brand confidence with your audience."

Separating professional and personal life online can be difficult, especially with remote work and predominantly online roles. Social media functions as an important channel for career advancement, networking, and business activity. Building an online presence and using platforms like LinkedIn can open job opportunities and aid career progression. Establishing a distinct personal tone of voice helps engage audiences and showcase uniqueness. Sharing opinions and professional skills can attract jobs, connections, and increase trust in an organization or brand. Observe company social media policies and create guidelines if none exist. Being personable and adding genuine value in interactions increases visibility and audience engagement.

Read at The Drum