Kim Kardashian's SKIMS launched a bold marketing campaign featuring a giant blowup doll of her likeness in Times Square, promoting their new swimwear line. While many fans criticized the campaign, calling it unrealistic and inappropriate, especially with children nearby, others praised the marketing strategy and expressed excitement for the upcoming swimwear collection. Scheduled to launch soon, the swimwear line will include the exact bikini worn by the doll, previously showcased by Kim on her Instagram. The public response has generated a blend of negative and positive feedback, highlighting differing opinions on body representation.
Fans took to the comment section of the post to express their distaste for the campaign, remarking, "I love skims and this is so awful," and "This so beyond weird." One commented on behalf of women, stating, "Such an unrealistic representation of a woman's body," while another mentioned the fact that children had to walk around the doll.
Others were quick to support the brand, expressing, "Idc skims has the greatest marketing team," and "Wow🙌." A handful of supporters also assured that the marketing technique would be well received in Miami or Los Angeles.
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