LinkedIn serves as a powerful platform for business owners and entrepreneurs to grow personal brands, increase visibility, and generate leads. Profiles should clearly showcase identity, offerings, and a specific call to action for visitors. Simple bios and work history entries are insufficient for building a compelling presence. Underused profile features can strongly support personal branding and trust-building with potential customers. The Featured section enables direct linking to articles, case studies, websites, videos, or lead magnets to drive traffic and demonstrate expertise. Recommendations provide verified social proof from clients, colleagues, or managers to highlight skills and working relationships.
LinkedIn is no longer just for employees looking to find their next role. LinkedIn is now one of the most powerful platforms for business owners and entrepreneurs looking to grow their personal brand, get visible in front of customers and people of influence, and generate business leads. Optimizing your LinkedIn profile for viewing by other users is essential. It should showcase who you are, what you offer, and a call to action (i.e. What do you want visitors to do when they view your profile?).
However, just filling out your bio and adding your work history is not enough. There are profile features available that are often overlooked and underused, but are highly effective for showcasing your personal brand and building trust with potential customers. It's important to use them. Let's break them down. Feature Your Most Important Work LinkedIn allows you to showcase links to articles, case studies, websites, videos, or lead magnets in the "featured" section of your profile.
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