TikTok has become a platform where nostalgia for the early 2000s is thriving, attracting the attention of both Gen Z and aging millennials. The hashtag #noughties nostalgia has seen a 36% increase in usage, reflecting a revival of 2000s music, TV shows, and fashion. Popular shows like Sex and the City and Gossip Girl are generating millions of videos as users reminisce about their past or discover these classics for the first time. TikTok UK insights manager Lily Hall emphasizes the platform's dual generational appeal in sharing and rediscovering content from the 2000s.
Lily Hall remarked, "We're seeing a really big fondness for 90s and noughties across all key content categories, which remains massive in fashion and beauty."
The #noughties nostalgia hashtag usage on TikTok is up 36% this year, as users find comfort and escapism in memories of the past.
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