"MrBeast is YouTube's biggest creator, racking up the most subscribers in the world with over 465 million. On TikTok, he hasn't quite captured the throne and is in third place, with nearly 125 million followers, behind influencers Charli D'Amelio (over 155 million) and Khaby Lame (over 160 million). That could be set to change. There's a sign that the content creator, whose real name is Jimmy Donaldson, is doubling down on TikTok in 2026."
"His company, Beast Industries, is looking to hire a new "head of TikTok" this year, according to a recent job posting. This new hire will be tasked with "setting the TikTok strategy" and "scaling MrBeast's presence to new levels of creativity and performance" on the app, per the listing. The TikTok lead will build a small team focused on experimenting with videos, analyzing performance data, and "ensuring every post feels unmistakably 'Beast.'""
"One former MrBeast staffer, who reviewed the job listing, told Business Insider that the goal seemed to be finding someone who "eats, breathes, lives, and fully understands TikTok" and knows how to pounce on trends. Donaldson has good reason to invest in TikTok this year. The app now has over 200 million users in the US, where it recently escaped a ban by signing a joint-venture deal."
MrBeast is YouTube's largest creator with over 465 million subscribers and ranks third on TikTok with nearly 125 million followers behind Charli D'Amelio and Khaby Lame. Beast Industries plans to hire a head of TikTok to set strategy and scale creativity and performance on the app. The role includes building a small team to experiment with videos, analyze performance data, and ensure posts reflect the 'Beast' style. The company seeks someone who deeply understands TikTok and can capitalize on trends. TikTok now exceeds 200 million US users, and Feastables launched on TikTok Shop, selling about 11,000 products.
Read at Business Insider
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