Meta has completed a significant consolidation of Facebook's video delivery system by migrating video experiences from Facebook Watch to the Reels product. This transition aimed to streamline services for billions of users, eliminating redundancy caused by operating two distinct video platforms. The consolidation involved extensive changes in mobile interfaces and server backends while preserving user experience. Significant phases included data model integration, UI transitions for Watch users, and the development of a unified ranking system to effectively handle both short and long-form videos, ultimately enhancing usability for content creators and advertisers.
Meta's initiative to unify Facebook's video delivery system involved transitioning users from the older Watch product to the newer Reels, improving user experience.
The consolidation process required extensive changes across mobile UI and server backend, while also ensuring that users would not experience disruption during the transition.
Fragmentation of Facebook's video delivery was challenging for engineering teams, necessitating double the effort for content authors and advertisers due to the existence of two separate products.
The successful unification of features has relied on thorough user experience tests and optimizations in ranking and recommendation systems for both short and long-form content.
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