"Kick's payouts are a crucial revenue source for these creators, unlike the brand deals that serve as the backbone of the broader creator economy. A 2025 survey found that brands fund nearly three-quarters of creators' revenue, making Kick a lifeline for those considered "unsafe" by mainstream brands."
"Australia-based Kick, founded in 2022 by the owners of the crypto gambling site Stake.com, features lighter content moderation than some rivals and a generous pay structure: a 95/5 subscription revenue split, compared to rival Twitch's default 50/50 split. Kick says it may permit some violence depending on the context, for example, while Twitch says it has a "zero-tolerance" policy."
"Kick's audience is growing fast, too: Kick nearly doubled its share of hours watched to 12.4%, or 4.5 billion hours in 2025, according to a Stream Hatchet report. That made it the third-largest live-streaming platform by share of hours watched, behind Twitch at 52% and YouTube Gaming at 24%."
Kick, an Australia-based livestreaming platform founded in 2022 by crypto gambling site owners, has emerged as a major revenue source for creators considered too controversial for mainstream brands. The platform offers a 95/5 subscription split compared to Twitch's 50/50, plus direct viewership-based payments totaling $182 million between August 2023 and February 2025. Creators like 20-year-old Clavicular earn over $100,000 monthly on Kick. The platform's lighter content moderation policies and generous compensation structure attract creators frustrated with or banned from other platforms. Kick's audience is rapidly expanding, capturing 12.4% of livestreaming hours watched in 2025, making it the third-largest platform behind Twitch and YouTube Gaming.
#kick-streaming-platform #creator-economy #content-moderation #livestreaming-revenue #platform-alternatives
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